AI Training for Marketing – 2 Days
Description
Discover AI tools tailored to your field and learn how to use them concretely in your marketing activities.
Who is it for?
Marketing and communication professionals across all sectors in French-speaking Switzerland who want to optimize their time, improve performance, simplify a wide range of administrative, operational, and strategic tasks, or simply explore new career opportunities.
Level
Whether you are a beginner or a regular ChatGPT user, this training will help you improve your efficiency and productivity.
Course outline
1. Introduction to AI and its application in marketing / communication
• Potential for marketing and communication
• Overview of key AI tools and their features: ChatGPT, Claude, Mistral, Gamma, NotebookLM, etc.
• Importance of data privacy and security, and best practices
2. Day-to-day operations: doing more in less time
• Techniques for creating effective prompts depending on use cases (strategic, operational, communication)
• Using AI based on your own documents
• Setting persistent instructions to personalize interactions (advanced ChatGPT usage)
3. Marketing task automation
• Different levels of automation and introduction to tools
• Automation of email campaigns and social media posts
4. Using AI in advertising campaign creation
• Steps to build an omnichannel campaign
• AI applications for strategic marketing (planning, analysis, and reporting)
• AI applications for operational marketing
5. Maintaining brand identity in AI-generated content
• Adapting AI writing style for different marketing needs
• Imitation techniques to personalize AI-generated content
• Use of brand guidelines and templates
• Semi-automated production of paid media assets (Google Ads ads & banners)
6. Practical implementation and assessment
• Hands-on use of tools and techniques on real-world examples through a mini-project presentation
• Knowledge assessment test
• Certificate award
Training objectives
• Get to know the artificial intelligence tools that can best support you in your field, along with their features.
• Take your first steps in using AI with guided support.
• Optimize your time while increasing your efficiency through these tools.
Benefits
• Time Savings : Automate repetitive tasks so you can focus on higher-value activities.
• Increased Efficiency : Use AI tools to improve the accuracy and speed of your marketing processes.
• Modern Skills : Develop essential AI skills to stay competitive in your field.
• Certification : Earn a recognized certificate at the end of the training, showcasing your new skills and strengthening both your employability and personal branding.
Practical information
• Format : 2 consecutive days (14 hours) in-person in Geneva, combining Marketing/Communication-specific theory with progressive practical exercises to reinforce learning.
• Certificate : A certificate is awarded at the end of the training following an assessment of knowledge.
• Materials : Each participant must bring their own laptop, with AI tool accounts already created according to the guide provided in advance.
• Course materials : A PDF training document will be provided to participants.
• Prerequisites : No specific prerequisites; the training is suitable for both beginners and regular ChatGPT users.
• Funding support : Please refer to our “Funding / Aids” page for available options.