Your trainer
Hello
My name is Jean-Baptiste GERBERON
I am a FSEA certified trainer in Geneva and the surrounding area
Before specializing in training, I held positions in Sales, Marketing, Management, and Digital for 20 years in various countries
It is thanks to this journey that I can now identify the specific aspects of AI that can have a significant impact on a company and its employees
Approach
Our approach blends technical foundations and practical exercises to make the modules as participatory as possible
We encourage every learner to make as many mistakes as necessary during training; it's an excellent method for progressing
To achieve this, we strive to maintain a supportive and caring environment. This allows learners to learn and make mistakes, all within a respectful and cheerful atmosphere
Course
Marketing & Sales :
With several years of experience in Geneva, I have led complex marketing strategies, notably as Head of Strategy and Planning at VisilabGroup
I led initiatives focused on continuous NPS improvement and budget optimization, contributing significantly to growth and customer satisfaction
Digital :
As a specialist in digital transformation, I have led large-scale projects for international brands, notably at Decathlon
My role involved managing e-commerce strategies, integrating Big Data technologies, and training teams on advanced digital tools, thereby strengthening their competitiveness in global markets
Business Management & Strategy :
With solid management experience in Geneva, I have led multidisciplinary teams and managed strategic projects at market leaders
My expertise in business strategy has enabled me to translate complex visions into concrete actions, aligning business objectives with measurable and sustainable results
You can find me on LinkedIn
